THE PULSE RESEARCH MENU

Over the years Pulse has conducted the following studies on behalf of its clients:

Quantitive

• New product / market opportunity audits
• Concept evaluations
• Product evaluations
• Usage and attitude studies
• External and internal climate studies
• Brand value measurements
• Competitor evaluations
• Image and perception analyses
• Mystery shopping
• Pricing and volume studies
• Customer satisfaction measurement
• Advertising analysis audits

Qualitative

• Focus groups
• 48hour concept response
• Mindstretch* creative workshops
• Customer Forum* in depth studies
• Advertising development workshops